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steve.jpgLipstik Girls, a California based manufacturer, was started in June 2000 by husband and wife team Steve Lloyd and Elisa Barretta Lloyd. Elisa is a Rhode Island School of Design graduate who then spent 10 years living, studying and eventually working as a designer in Rome, Italy. She came to Los Angeles in 1992 and designed for several juniors and girls wear manufacturers. Steve, after ending a pro soccer career, started a company specializing in novelty trims and treatments, working with companies like Calvin Klein, Tommy Hilfiger and The Gap. The two married in August 1999 and soon thereafter decided to combine forces and create a company that would fill a void in fashion forward; fun wearable garments in the girls wear market.

At the time of the Lipstik Girls debut in August 2000, the line consisted of only 20 embellished t-shirts. The collection, which is now being shown by 9 different sales representatives around the United States, has grown into a full sportswear and dress line made up of over 250 styles per season. The company started out in the 4-16 size range, but shortly expanded into the Infant and Toddler markets as well.

In 2001 Lipstik Girls won the “Fresh Face” contest sponsored by Fairchild Publication’s trade magazine “Children’s Business”. In 2002 Lipstik Girls won Earnshaws Magazine’s “Earnie Award for Design Excellence” in the category “Most Innovative New Company”.

In 2003, Lipstik Girls was approached by Madonna and her management and asked to partner up with Madonna to create a dynamic clothing line inspired by her book “The English Roses”. Madonna chose Lipstik Girls to design the English Roses collection because of the company’s success in being a fashion forward line characterized by novelty treatments and embellishments, an easy to wear look that both children and parents love. Lipstik Girls submits designs to Madonna for approval and there is always tons of creative brainstorming between Madonna and Elisa and Steve. The English Roses made it’s debut at retail in September 2004 with a spectacular holiday collection, premiering in high end department stores across the country.

steve-lisa.jpgDuring the past years of business, Lipstik Girls has climbed to the top of the high end girls wear market, outperforming its competition at retail in stores such as Barneys, Neiman Marcus, Saks, Nordstrom, Bloomingdales and countless boutiques across the country and in Europe and the Middle East.

We have also seen the expansion of the Lipstik Girls brand in a moderately priced interpretation of the same fashion and style with the Me, Me, Me division that was launched in Spring of 2008. This collection has been received with much success, as it was just what the market was calling for at the time: Great style at a price that still works in tough economic times.

There has also been another division added to the ever growing company in the form of an “heirloom look” layette brand called Dolce Bebe that was launched exclusively to Neiman Marcus in 2009 and will be available to all retailers starting with Fall 2010. This collection is made of the finest Pima Cottons, Organic Cottons and Dupioni Silks. It is very tastefully embellished with subtle antique looking finishing touches for the little Princes and Princesses to be brought home from the hospital or receive their very first visitors in grand style.

In October 2010, the company launched the highly successful Elisa B tween collection featuring a fun and flirty fashion forward look utilizing unique fabrics, top notch craftsmanship and fashion forward design creating styles both pleasing to the eye and what the tween girl wants to wear!!!!

Some Q&A with the Designer – Elisa Barretta Lloyd

How do you design such great clothing for girls?

lisa.jpgAs a designer, I feel that little girls need to wear colors that make them Feel young, happy, and free; therefore, color is always the foundation of each of my new collections. It is the starting point from which I begin to fill up a new season’s blank page. I always choose top quality fabrics that are also very soft and comfortable, because women may be willing to suffer for the sake of fashion, but little girls are definitely not ready to, and they shouldn’t have to. I believe that little girls should be able to feel like little princesses for those few short years that they can, so I dress them in beautifully colored, soft, comfortable clothing that is embellished with all the sparkly details that they love so much. The Lipstik Girl is a “Girly girl” – she loves pink, purple, rhinestones, and embroideries and sequins and beads. She loves fur trim, ruffles, and glitter. The Lipstik Girl wants a “total look” wardrobe – her outfit must have coordinating shoes or boots, possibly a purse, better yet if there is even a backpack and scarf and gloves to complete her look…And that is what we offer at Lipstik Girls – fun, fashion forward, happy, clothing and accessories.

Where did I study?

Rhode Island School of Design in Providence, R.I. USA Koefia Accademia d’Alta Moda e l’Arte del Costume in Rome, Italy

What inspires me?

Music, color, my travels, streetwear, my Golden Retriever “Corona”
“The best compliment I have ever received as a designer is when Moms have told me that their little girls love their Lipstik outfits so much that they refused to take them off – even to go to bed!!”
Elisa Barretta Lloyd
Designer/Owner, Lipstik Girls Inc.